Social media influence for repetitive behavior among Malaysian millennial blood donors
This basic research aims to discover how persuasive advertisements via social media are perceived in maintaining blood donation behaviour among Malaysian Millennials. Inspiration for this study stems from inadequate discussion built in the Elaboration Likelihood Model corpus knowledge. Inconsistent...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2020
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| Online Access: | https://etd.uum.edu.my/8633/1/s903323_01.pdf https://etd.uum.edu.my/8633/2/s903323_02.pdf https://etd.uum.edu.my/8633/3/s903323_references.docx https://etd.uum.edu.my/8633/ |
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