Strategi pengiklanan hijau ke arah keterlihatan dalam media sosial.
Recently, green advertising in Malaysia has been gaining more attention. Green advertising is part of a new approach as a marketing communications channel for green product organisations. Consequently, social media has been used by entrepreneurs to ensure that advertising activities can be enhanced...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2019
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| Online Access: | https://etd.uum.edu.my/8625/1/s819541_01.pdf https://etd.uum.edu.my/8625/2/s819541_02.pdf https://etd.uum.edu.my/8625/3/s819541_references.docx https://etd.uum.edu.my/8625/ |
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