A Semiotic analysis of Malaysian car tv advertisements : The proton's of 2003-2014
Today people live in a visually intensive society with a world of spectacular and exciting images surrounding them on a daily basis. Advertising is one of the marketing strategies to promote products to consumers. Perusahaan Otomobil Nasional Berhad (PROTON), Malaysian automobile company, was a comp...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English English |
| Published: |
2017
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| Subjects: | |
| Online Access: | https://eprints.ums.edu.my/id/eprint/38008/1/24%20PAGES.pdf https://eprints.ums.edu.my/id/eprint/38008/2/FULLTEXT.pdf https://eprints.ums.edu.my/id/eprint/38008/ |
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