The mediating role of internal marketing on the drivers of the service excellence performance

Assessing the performance of the service is challenging, since the character of the service is unique, making it difficult to produce and measure, but the importance of service development in any sector is critical. Hence, this study assesses aspects related to conceptualisations and measurement mod...

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Bibliographic Details
Main Author: Hasfizani, Ariffin
Format: Thesis
Language:English
English
English
Published: 2021
Subjects:
Online Access:https://etd.uum.edu.my/8469/1/s901995_01.pdf
https://etd.uum.edu.my/8469/2/s901995_02.pdf
https://etd.uum.edu.my/8469/3/s901995%20references.docx
https://etd.uum.edu.my/8469/
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