The mediating role of internal marketing on the drivers of the service excellence performance
Assessing the performance of the service is challenging, since the character of the service is unique, making it difficult to produce and measure, but the importance of service development in any sector is critical. Hence, this study assesses aspects related to conceptualisations and measurement mod...
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| Format: | Thesis |
| Language: | English English English |
| Published: |
2021
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/8469/1/s901995_01.pdf https://etd.uum.edu.my/8469/2/s901995_02.pdf https://etd.uum.edu.my/8469/3/s901995%20references.docx https://etd.uum.edu.my/8469/ |
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