The Relationship Between Brand Images and E-Commerce Practice on Firm Performance in Indonesia
These researches provide Indonesian e-commerce practice in Indonesia and brand image on firms’ performance. Methods of research use quantitative related on 250 respondents give contributions. This research framework use independent variables (brand image and e-commerce practice) and dependent variab...
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2009
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my.uum.etd.36722013-12-22T00:46:35Z http://etd.uum.edu.my/3672/ The Relationship Between Brand Images and E-Commerce Practice on Firm Performance in Indonesia Gebrina, Alifya HD28-70 Management. Industrial Management These researches provide Indonesian e-commerce practice in Indonesia and brand image on firms’ performance. Methods of research use quantitative related on 250 respondents give contributions. This research framework use independent variables (brand image and e-commerce practice) and dependent variable (firm performance). The finding result has positive significant relationship between independent variable to dependent variable. However, this research cannot be generalize and applicable on e-commerce practice in Indonesia only. It is beneficial for future research to observe the relationship between brand image and e-commerce practice on firm performance in other cou 2009 Thesis NonPeerReviewed text en http://etd.uum.edu.my/3672/1/s800032.pdf Gebrina, Alifya (2009) The Relationship Between Brand Images and E-Commerce Practice on Firm Performance in Indonesia. Masters thesis, Universiti Utara Malaysia. http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000337090 |
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Universiti Utara Malaysia |
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Universiti Utara Malaysia |
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HD28-70 Management. Industrial Management |
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HD28-70 Management. Industrial Management Gebrina, Alifya The Relationship Between Brand Images and E-Commerce Practice on Firm Performance in Indonesia |
description |
These researches provide Indonesian e-commerce practice in Indonesia and brand image on firms’ performance. Methods of research use quantitative related on 250 respondents give contributions. This research framework use independent variables (brand image and e-commerce practice) and dependent variable (firm performance). The finding result has positive significant relationship between independent variable to dependent variable. However, this research cannot be generalize and applicable on e-commerce practice in Indonesia only. It is beneficial for future research to observe the relationship between brand image and e-commerce practice on firm performance in other cou |
format |
Thesis |
author |
Gebrina, Alifya |
author_facet |
Gebrina, Alifya |
author_sort |
Gebrina, Alifya |
title |
The Relationship Between Brand Images and E-Commerce Practice on Firm Performance in Indonesia |
title_short |
The Relationship Between Brand Images and E-Commerce Practice on Firm Performance in Indonesia |
title_full |
The Relationship Between Brand Images and E-Commerce Practice on Firm Performance in Indonesia |
title_fullStr |
The Relationship Between Brand Images and E-Commerce Practice on Firm Performance in Indonesia |
title_full_unstemmed |
The Relationship Between Brand Images and E-Commerce Practice on Firm Performance in Indonesia |
title_sort |
relationship between brand images and e-commerce practice on firm performance in indonesia |
publishDate |
2009 |
url |
http://etd.uum.edu.my/3672/1/s800032.pdf http://etd.uum.edu.my/3672/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000337090 |
_version_ |
1644277018415595520 |
score |
13.149126 |