The Relationship Between Brand Images and E-Commerce Practice on Firm Performance in Indonesia

• Main Author: Gebrina, Alifya
• Format: Thesis
• Language: English
• Published: 2009
• Subjects: HD28-70 Management. Industrial Management
• Online Access: http://etd.uum.edu.my/3672/1/s800032.pdf; http://etd.uum.edu.my/3672/; http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000337090

These researches provide Indonesian e-commerce practice in Indonesia and brand image on firms’ performance. Methods of research use quantitative related on 250 respondents give contributions. This research framework use independent variables (brand image and e-commerce practice) and dependent variable (firm performance). The finding result has positive significant relationship between independent variable to dependent variable. However, this research cannot be generalize and applicable on e-commerce practice in Indonesia only. It is beneficial for future research to observe the relationship between brand image and e-commerce practice on firm performance in other cou