The Relationship Between Brand Images and E-Commerce Practice on Firm Performance in Indonesia

These researches provide Indonesian e-commerce practice in Indonesia and brand image on firms’ performance. Methods of research use quantitative related on 250 respondents give contributions. This research framework use independent variables (brand image and e-commerce practice) and dependent variab...

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Bibliographic Details
Main Author: Gebrina, Alifya
Format: Thesis
Published: 2009
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