The Relationship Between Brand Images and E-Commerce Practice on Firm Performance in Indonesia
These researches provide Indonesian e-commerce practice in Indonesia and brand image on firms’ performance. Methods of research use quantitative related on 250 respondents give contributions. This research framework use independent variables (brand image and e-commerce practice) and dependent variab...
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| 第一著者: | |
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| フォーマット: | 学位論文 |
| 言語: | English |
| 出版事項: |
2009
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| 主題: | |
| オンライン･アクセス: | http://etd.uum.edu.my/3672/1/s800032.pdf http://etd.uum.edu.my/3672/ http://lintas.uum.edu.my:8080/elmu/index.jsp?module=webopac-l&action=fullDisplayRetriever.jsp&szMaterialNo=0000337090 |
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| 要約: | These researches provide Indonesian e-commerce practice in Indonesia and brand image on firms’ performance. Methods of research use quantitative related on 250 respondents give contributions. This research framework use independent variables (brand image and e-commerce practice) and dependent variable (firm performance). The finding result has positive significant relationship between independent variable to dependent variable. However, this research cannot be generalize and applicable on e-commerce practice in Indonesia only. It is beneficial for future research to observe the relationship between brand image and e-commerce practice on firm performance in other cou |
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