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Determining Factors of Malaysian Customers Patronage of Foreign Bank

Two hundred questionnaires, which were considered as complete, acceptabe and usable, were reveived from the customers of the thirteen foreign banks with regards to the area of Kuala Lumpur. Questionnaire was developed to examine the major factors considered most important in the process of selectin...

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書誌詳細
第一著者:	Juhaida, Abu Bakar
フォーマット:	学位論文
言語:	English
出版事項:	2003
主題:	HG Finance
オンライン･アクセス:	http://etd.uum.edu.my/1001/1/JUHAIDA_BT._ABU_BAKAR.pdf http://etd.uum.edu.my/1001/
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