Patronage factors of Islamic and conventional banks: an empirical study in Malaysia

• Main Author: Mohd. Shariff, Ros Aniza
• Format: Conference or Workshop Item
• Language: English; English; English
• Published: 2017
• Subjects: BPH Islamic Economics; HG3368 Islamic Banking and Finance
• Online Access: http://irep.iium.edu.my/86606/1/Acceptance%20letter%20sudan%20conference.pdf; http://irep.iium.edu.my/86606/2/itinerary%20sudan%20conf.pdf; http://irep.iium.edu.my/86606/3/Sudan%20Conference_Patronage%20Factors%20of%20Islamic%20and%20Conventional%20Banks_%20An%20Empirical%20Study%20in%20Malaysia.pdf; http://irep.iium.edu.my/86606/

Purpose-The purpose of this study is to explore and identify the main factors that motivate customers to deal with either an Islamic bank or a conventional bank. Design/ Methodology-Questionnaire survey was utilised with 941 respondents. In analysing the data, descriptive and inferential statistic...