Perceived overall service quality and customer satisfaction: A comparative analysis between local and foreign banks in Malaysia
Purpose: Foreign and local banks in Malaysia are competing in terms of skilled staff, innovative products and services, rendering quality services and customer satisfaction. The purpose of this paper is to examine the overall service quality and customer satisfaction of both foreign and local banks....
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| Main Authors: | , , |
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| Format: | Article |
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Emerald
2018
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| Subjects: | |
| Online Access: | http://eprints.um.edu.my/21274/ https://doi.org/10.1108/IJBM-06-2017-0114 |
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