The determinants that influence customers’ preference on selecting local commercial banks in Malaysia
The purpose of this research is to determine the relationship between customers’ preference on selecting local commercial banks with its determinants in Malaysia.This study is designed to achieve the following objectives: (1) To determine the relationship between service quality and customers’ prefe...
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| Main Authors: | , , , , |
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| Format: | Final Year Project / Dissertation / Thesis |
| Published: |
2019
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| Subjects: | |
| Online Access: | http://eprints.utar.edu.my/3889/1/fyp_BF_2019_LJX_%2D_1606691.pdf http://eprints.utar.edu.my/3889/ |
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