A global research trends of neuromarketing: 2015-2020
The growth interesting in discovering the consumers' behaviours, emotional and cognitive processes in marketing research have led to an increasing number of publications. This paper evaluates the global research trends in the neuromarketing/consumer neuroscience domain based on the most product...
Saved in:
Main Authors: | Alsharif, Ahmed H., Md. Salleh, Nor Zafir, Baharun, Rohaizat, Abuhassna, Hassan, Hasheme, Alharthi Rami |
---|---|
Format: | Article |
Language: | English |
Published: |
University of Piura
2022
|
Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/98717/1/AlsharifAH2022_AGlobalResearchTrends.pdf http://eprints.utm.my/id/eprint/98717/ http://www.scielo.org.pe/pdf/rcudep/v21n1/2227-1465-rcudep-21-01-15.pdf |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Consumer behaviour through neuromarketing approach
by: Alsharif, Ahmed H., et al.
Published: (2021) -
Neuromarketing: the popularity of the brain-imaging and physiological tools
by: Alsharif, A. H., et al.
Published: (2021) -
A global research trends of neuromarketing 2015-2020
by: Alsharif, Ahmed H., et al.
Published: (2022) -
The research trend of security and privacy in digital payment
by: Sahi, Alaa Mahdi, et al.
Published: (2022) -
Mapping the research trends on blockchain technology in food and agriculture industry: A bibliometric analysis
by: Niknejad, Naghmeh, et al.
Published: (2021)