Increasing customer satisfaction through Omnichannel retailing

• Main Authors: Ng, Sean Jui Hee, Mohd. Rizal, Adriana, Khalid, Haliyana, Ho, Theresa C. F., Sahimi, Musli
• Format: Article
• Language: English
• Published: HRMARS 2021
• Subjects: H Social Sciences (General); HD Industries. Land use. Labor
• Online Access: http://eprints.utm.my/id/eprint/96834/1/AdrianaMohdRizal2021_IncreasingCustomerSatisfactionthroughOmnichannel.pdf; http://eprints.utm.my/id/eprint/96834/; http://dx.doi.org/10.6007/IJARBSS/v11-i11/11267

Customer satisfaction is one of the success factors for many retailers. With the widespread use of smartphones worldwide, retailers have adopted many new innovative and disruptive retail business models. Digitalization brings retail business into a new era and has profoundly and positively affected...