Factors influence Malaysian small-medium enterprise to engage in Facebook marketing
Social media plays an important role as a marketing tool to promote Small and Medium Enterprises (SMEs’) businesses. Among the social media platforms, Facebook is the preferred advertisement tool for SMEs. It is because Facebook provides more features for SMEs to communicate with their customers suc...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
HRMARS
2021
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/96825/1/AdrianaMohdRizal2021_FactorsInfluenceMalaysianSmallMediumEnterprise.pdf http://eprints.utm.my/id/eprint/96825/ http://dx.doi.org/10.6007/IJARBSS/v11-i11/11266 |
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