Branding and Digital Touchpoints as the Competitive Edge for the Service Firms in the Omnichannel Environment
Financial services industry has been one of the towards the global economy. Many their business communications and The usage of digital banking in the adoption by consumers. vital industries that contributed financial institutions have started to digitalize operations with the advancement of technol...
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| Format: | Final Year Project / Dissertation / Thesis |
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2021
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| Online Access: | http://eprints.utar.edu.my/4459/1/19UKM06994_Su_Wei_Wen.pdf http://eprints.utar.edu.my/4459/ |
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