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Increasing customer satisfaction through Omnichannel retailing

Customer satisfaction is one of the success factors for many retailers. With the widespread use of smartphones worldwide, retailers have adopted many new innovative and disruptive retail business models. Digitalization brings retail business into a new era and has profoundly and positively affected...

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Bibliographic Details
Main Authors: Ng, Sean Jui Hee, Mohd. Rizal, Adriana, Khalid, Haliyana, Ho, Theresa C. F., Sahimi, Musli
Format: Article
Language:English
Published: HRMARS 2021
Subjects:
H Social Sciences (General)
HD Industries. Land use. Labor
Online Access:http://eprints.utm.my/id/eprint/96834/1/AdrianaMohdRizal2021_IncreasingCustomerSatisfactionthroughOmnichannel.pdf
http://eprints.utm.my/id/eprint/96834/
http://dx.doi.org/10.6007/IJARBSS/v11-i11/11267
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http://eprints.utm.my/id/eprint/96834/1/AdrianaMohdRizal2021_IncreasingCustomerSatisfactionthroughOmnichannel.pdf
http://eprints.utm.my/id/eprint/96834/
http://dx.doi.org/10.6007/IJARBSS/v11-i11/11267

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