Consumer purchasing behaviour of emotional design in e-Commerce
When we touched about consumer purchasing behaviour through emotional design, we refer to the three significant attributes; emotion, reasoning, and perception. Then, when we explain further about the emotional design, we are about to touch on the three levels of design; visceral, behavioural, and re...
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Main Authors: | Okur, Prodilin, Baharum, Aslina, Ismail, Rozita, Nazlan, Nadiah Hanin, Ab. Fatah, Nur Shahida, Mat Noor, Noorsidi Aizuddin |
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Format: | Article |
Language: | English |
Published: |
World Academy of Research in Science and
2020
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Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/90401/1/NoorsidiAizuddinMatNoor2020_ConsumerPurchasingBehaviourofEmotionalDesign.pdf http://eprints.utm.my/id/eprint/90401/ http://dx.doi.org/10.30534/ijatcse/2020/4691.42020 |
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