The systematic review and conception of brand socialization, engagement and loyalty amongst private hospital patrons

• Main Authors: Narayana Nair, Malathi Nair, Sh. Ahmad, Fauziah
• Format: Article
• Language: English
• Published: Macrothink Institute 2019
• Subjects: H Social Sciences (General)
• Online Access: http://eprints.utm.my/id/eprint/88097/1/FauziahShAhmad2019_TheSystematicReviewandConception.pdf; http://eprints.utm.my/id/eprint/88097/; https://doi.org/10.5296/bmh.v7i2.14718

Our study aim is to present the systematic review and conception of the potential research concerning brand socialization and brand engagement and how they find out about the brand loyalty among private hospital patrons. Currently, the health care industry in developing countries is playing a crucia...