The systematic review and conception of brand socialization, engagement and loyalty amongst private hospital patrons
Our study aim is to present the systematic review and conception of the potential research concerning brand socialization and brand engagement and how they find out about the brand loyalty among private hospital patrons. Currently, the health care industry in developing countries is playing a crucia...
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2019
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Online Access: | http://eprints.utm.my/id/eprint/88097/1/FauziahShAhmad2019_TheSystematicReviewandConception.pdf http://eprints.utm.my/id/eprint/88097/ https://doi.org/10.5296/bmh.v7i2.14718 |
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my.utm.880972020-12-14T22:59:10Z http://eprints.utm.my/id/eprint/88097/ The systematic review and conception of brand socialization, engagement and loyalty amongst private hospital patrons Narayana Nair, Malathi Nair Sh. Ahmad, Fauziah H Social Sciences (General) Our study aim is to present the systematic review and conception of the potential research concerning brand socialization and brand engagement and how they find out about the brand loyalty among private hospital patrons. Currently, the health care industry in developing countries is playing a crucial role to cater for consumers’ needs and demands. The private health care industry in Malaysia is also of no exception—it is undeniably facing intense challenges in trying to deliver the best services to their patrons in the most effective and efficient manner. Of late, marketers, practitioners, and researchers are interested in analysing the key secret behind their engagement with their consumers. Moreover, it would be pointless for firms to spend a significant amount of time and money to build their brands with the patrons will be in vain if they fail to generate profits to stay for long in the industry. Thus, the interaction among consumers is boosted by brand socialization to build engagement which further affects the loyalty of the health care industry. However, as far as the conception process is concerned, researchers may have to deal with a lot of information about brand and branding from past literature which requires some systematic reviews that aim to identify, evaluate critically and assimilate the outcomes of connected and considerable studies so that more proper conception of the research framework can be obtained. The practical implications of this study will both enrich and benefit the researchers and marketers in the health care industry to increase the conceptions of appropriate branding constructs. Macrothink Institute 2019 Article PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/88097/1/FauziahShAhmad2019_TheSystematicReviewandConception.pdf Narayana Nair, Malathi Nair and Sh. Ahmad, Fauziah (2019) The systematic review and conception of brand socialization, engagement and loyalty amongst private hospital patrons. Business and Management Horizons, 7 (2). pp. 1-10. ISSN 2326-0297 https://doi.org/10.5296/bmh.v7i2.14718 DOI:10.5296/bmh.v7i2.14718 |
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H Social Sciences (General) Narayana Nair, Malathi Nair Sh. Ahmad, Fauziah The systematic review and conception of brand socialization, engagement and loyalty amongst private hospital patrons |
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Our study aim is to present the systematic review and conception of the potential research concerning brand socialization and brand engagement and how they find out about the brand loyalty among private hospital patrons. Currently, the health care industry in developing countries is playing a crucial role to cater for consumers’ needs and demands. The private health care industry in Malaysia is also of no exception—it is undeniably facing intense challenges in trying to deliver the best services to their patrons in the most effective and efficient manner. Of late, marketers, practitioners, and researchers are interested in analysing the key secret behind their engagement with their consumers. Moreover, it would be pointless for firms to spend a significant amount of time and money to build their brands with the patrons will be in vain if they fail to generate profits to stay for long in the industry. Thus, the interaction among consumers is boosted by brand socialization to build engagement which further affects the loyalty of the health care industry. However, as far as the conception process is concerned, researchers may have to deal with a lot of information about brand and branding from past literature which requires some systematic reviews that aim to identify, evaluate critically and assimilate the outcomes of connected and considerable studies so that more proper conception of the research framework can be obtained. The practical implications of this study will both enrich and benefit the researchers and marketers in the health care industry to increase the conceptions of appropriate branding constructs. |
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Article |
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Narayana Nair, Malathi Nair Sh. Ahmad, Fauziah |
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Narayana Nair, Malathi Nair Sh. Ahmad, Fauziah |
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Narayana Nair, Malathi Nair |
title |
The systematic review and conception of brand socialization, engagement and loyalty amongst private hospital patrons |
title_short |
The systematic review and conception of brand socialization, engagement and loyalty amongst private hospital patrons |
title_full |
The systematic review and conception of brand socialization, engagement and loyalty amongst private hospital patrons |
title_fullStr |
The systematic review and conception of brand socialization, engagement and loyalty amongst private hospital patrons |
title_full_unstemmed |
The systematic review and conception of brand socialization, engagement and loyalty amongst private hospital patrons |
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systematic review and conception of brand socialization, engagement and loyalty amongst private hospital patrons |
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Macrothink Institute |
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2019 |
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http://eprints.utm.my/id/eprint/88097/1/FauziahShAhmad2019_TheSystematicReviewandConception.pdf http://eprints.utm.my/id/eprint/88097/ https://doi.org/10.5296/bmh.v7i2.14718 |
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