A review of the relationship between internal marketing and customer orientation

• المؤلفون الرئيسيون: Yusuf, G. O., Chin, T. A., Dawei, Z., Xiuli, H., Choon, T. L.
• التنسيق: مقال
• منشور في: American Scientific Publishers 2017
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/81248/; http://dx.doi.org/10.1166/asl.2017.10026

The role of internal marketing on customer orientation especially in service industry such as banking cannot be over emphasized. It goes further to substantiate the fact that self-sufficient employees would go extra mile in taking active and pragmatic approach towards contributing to the success and...