The relationship between marketing mix and consumer preference in supplement product usage

• Main Authors: Sulaiman, Y., Masri, M., Yusr, M. M., Ismail, M. Y. S., Mustafa, S. A., Salim, N.
• Format: Article
• Published: Serials Publications 2017
• Subjects: L Education (General)
• Online Access: http://eprints.utm.my/id/eprint/76359/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85040693363&partnerID=40&md5=a547feb5d5e3d89e6945f6827d6fb991

Nowadays, we can see the entrepreneurs of supplements and cosmetics are also expanding rapidly. Supplement product marketing activities in Malaysia showed significant growth over the past few decades. Based on the Euromonitor, (2015) Gross Domestic Product (GDP) of the health of consumers in Malaysi...