The effect of service marketing mix on hotel preference by consumer
For the pass few years since Covid 19 strike world globe the hotel occupancy and demand had reduce drastically. The purchasing behaviors seem to change due the pandemic and indirectly change the consumer preferences. Therefore, this research aims to determine the relationship between service marketi...
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| Format: | Thesis |
| Language: | English English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://etd.uum.edu.my/10681/1/permission%20to%20deposit-grant%20the%20permission-s826438.pdf https://etd.uum.edu.my/10681/2/s826438_01.pdf https://etd.uum.edu.my/10681/ |
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