The relationship between marketing mix and consumer preference in supplement product usage

• Main Authors: Sulaiman, Yaty, Masri, Maisarah, Othman, Maha Mohammed Yusr, Ismail, Mohd Yusri Shahril, Mustafa, Saed Adnan, Salim, Nooraini
• Format: Article
• Language: English
• Published: Serials Publications Pvt. Ltd. 2017
• Subjects: HD28 Management. Industrial Management
• Online Access: http://repo.uum.edu.my/26121/1/IJER%2014%2019%202017%20381%20393.pdf; http://repo.uum.edu.my/26121/; http://serialsjournals.com/index.php?route=product/product/volumearticle&issue_id=381&product_id=364

Nowadays, we can see the entrepreneurs of supplements and cosmetics are also expanding rapidly.Supplement product marketing activities in Malaysia showed significant growth over the past few decades.Based on the Euromonitor, (2015) Gross Domestic Product (GDP) of the health of consumers in Malaysia...