The relationship between marketing mix and consumer preference in supplement product usage
Nowadays, we can see the entrepreneurs of supplements and cosmetics are also expanding rapidly. Supplement product marketing activities in Malaysia showed significant growth over the past few decades. Based on the Euromonitor, (2015) Gross Domestic Product (GDP) of the health of consumers in Malaysi...
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2017
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my.utm.763592018-06-29T22:03:54Z http://eprints.utm.my/id/eprint/76359/ The relationship between marketing mix and consumer preference in supplement product usage Sulaiman, Y. Masri, M. Yusr, M. M. Ismail, M. Y. S. Mustafa, S. A. Salim, N. L Education (General) Nowadays, we can see the entrepreneurs of supplements and cosmetics are also expanding rapidly. Supplement product marketing activities in Malaysia showed significant growth over the past few decades. Based on the Euromonitor, (2015) Gross Domestic Product (GDP) of the health of consumers in Malaysia are experiencing a slow reduction of 5% in 2015 compared to 2014 by 6%. This strong growth has led to questions about the true potential of marketing to further improve the reliability of the product on the consumer preferences of supplements among university students. Serials Publications 2017 Article PeerReviewed Sulaiman, Y. and Masri, M. and Yusr, M. M. and Ismail, M. Y. S. and Mustafa, S. A. and Salim, N. (2017) The relationship between marketing mix and consumer preference in supplement product usage. International Journal of Economic Research, 14 (19). pp. 381-393. ISSN 0972-9380 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85040693363&partnerID=40&md5=a547feb5d5e3d89e6945f6827d6fb991 |
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Universiti Teknologi Malaysia |
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Asia |
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Malaysia |
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Universiti Teknologi Malaysia |
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L Education (General) |
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L Education (General) Sulaiman, Y. Masri, M. Yusr, M. M. Ismail, M. Y. S. Mustafa, S. A. Salim, N. The relationship between marketing mix and consumer preference in supplement product usage |
| description |
Nowadays, we can see the entrepreneurs of supplements and cosmetics are also expanding rapidly. Supplement product marketing activities in Malaysia showed significant growth over the past few decades. Based on the Euromonitor, (2015) Gross Domestic Product (GDP) of the health of consumers in Malaysia are experiencing a slow reduction of 5% in 2015 compared to 2014 by 6%. This strong growth has led to questions about the true potential of marketing to further improve the reliability of the product on the consumer preferences of supplements among university students. |
| format |
Article |
| author |
Sulaiman, Y. Masri, M. Yusr, M. M. Ismail, M. Y. S. Mustafa, S. A. Salim, N. |
| author_facet |
Sulaiman, Y. Masri, M. Yusr, M. M. Ismail, M. Y. S. Mustafa, S. A. Salim, N. |
| author_sort |
Sulaiman, Y. |
| title |
The relationship between marketing mix and consumer preference in supplement product usage |
| title_short |
The relationship between marketing mix and consumer preference in supplement product usage |
| title_full |
The relationship between marketing mix and consumer preference in supplement product usage |
| title_fullStr |
The relationship between marketing mix and consumer preference in supplement product usage |
| title_full_unstemmed |
The relationship between marketing mix and consumer preference in supplement product usage |
| title_sort |
relationship between marketing mix and consumer preference in supplement product usage |
| publisher |
Serials Publications |
| publishDate |
2017 |
| url |
http://eprints.utm.my/id/eprint/76359/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85040693363&partnerID=40&md5=a547feb5d5e3d89e6945f6827d6fb991 |
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1643657288393687040 |
| score |
13.160551 |