Research methodology in adapting service innovation and competitive advantage in Malaysian telecommunications industry

• Main Authors: Aziz, A. M. B. N., Talib, N. B. A., Ali, W. M. S. B. W. M., Ismail, F.
• Format: Article
• Published: American Scientific Publishers 2017
• Subjects: T Technology (General)
• Online Access: http://eprints.utm.my/id/eprint/75213/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-85032901461&doi=10.1166%2fasl.2017.9992&partnerID=40&md5=354f4df85a40e372a8ea07c8e66f90ca

The waves of change and rapid development of service innovations urge industries and firms to seek new ways to compete and survive. Just as a cyclone of emerging new technologies seem to influx the market, new research methodology and business model are discussed in many research areas. Knowledge of...