Internal marketing practices and customer orientation of employees in Nigeria banking sector

• Main Authors: Yusuf, G. O., Sukati, I., Andenyang, I.
• Format: Article
• Published: Econjournals 2016
• Subjects: HD28 Management. Industrial Management
• Online Access: http://eprints.utm.my/id/eprint/74523/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-84969913368&partnerID=40&md5=b72018cb1502cd40260db84334d92da6

The present paper is primarily aimed at determining the influence of internal marketing (IM) on customer orientation (CO) of Nigerian banks’ employees. It specifically seeks to determine the impact of IM practices on CO of Nigerian banks’ employees while investigating the mediating impact of persona...