Internal marketing practices and customer orientation of employees in Nigeria banking sector

• المؤلفون الرئيسيون: Yusuf, G. O., Sukati, I., Andenyang, I.
• التنسيق: مقال
• منشور في: Econjournals 2016
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/74523/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-84969913368&partnerID=40&md5=b72018cb1502cd40260db84334d92da6

The present paper is primarily aimed at determining the influence of internal marketing (IM) on customer orientation (CO) of Nigerian banks’ employees. It specifically seeks to determine the impact of IM practices on CO of Nigerian banks’ employees while investigating the mediating impact of persona...