Examining shopping mall consumer decision-making styles, satisfaction and purchase intention
Understanding consumer decision-making (CDM) styles is essential for market segmentation, positioning and crafting marketing strategies within a market. Few studies have examined the structural relationship among decision-making styles that consumers exhibit during mall shopping, level of satisfacti...
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| 主要な著者: | , , , |
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| フォーマット: | 論文 |
| 出版事項: |
Routledge
2016
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| 主題: | |
| オンライン･アクセス: | http://eprints.utm.my/id/eprint/72523/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-84946426735&doi=10.1080%2f09593969.2015.1096808&partnerID=40&md5=607b0d020545f1ad530469276a9cd23a |
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