Examining shopping mall consumer decision-making styles, satisfaction and purchase intention

• Main Authors: Alavi, S. A., Rezaei, S., Valaei, N., Wan Ismail, W. K.
• Format: Article
• Published: Routledge 2016
• Subjects: HF Commerce
• Online Access: http://eprints.utm.my/id/eprint/72523/; https://www.scopus.com/inward/record.uri?eid=2-s2.0-84946426735&doi=10.1080%2f09593969.2015.1096808&partnerID=40&md5=607b0d020545f1ad530469276a9cd23a

Understanding consumer decision-making (CDM) styles is essential for market segmentation, positioning and crafting marketing strategies within a market. Few studies have examined the structural relationship among decision-making styles that consumers exhibit during mall shopping, level of satisfacti...