Eye tracking application on emotion analysis for marketing strategy

This paper present on understanding the human behavior with eye tracking studies related to consumer cognition in marketing product. The study of human behavior using eye tracking is a growing multidisciplinary field that links electronics, psychology and cognitive science to study the human behavio...

Full description

Saved in:
Bibliographic Details
Main Authors: Zamani, H., Abas, A., M. Amin, M. K.
Format: Article
Published: Universiti Teknikal Malaysia Melaka 2016
Subjects:
Online Access:http://eprints.utm.my/id/eprint/71702/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85011382822&partnerID=40&md5=d235b79ab740ffae10f44732a01204e7
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.utm.71702
record_format eprints
spelling my.utm.717022017-11-15T04:44:55Z http://eprints.utm.my/id/eprint/71702/ Eye tracking application on emotion analysis for marketing strategy Zamani, H. Abas, A. M. Amin, M. K. HB615-715 Entrepreneurship. Risk and uncertainty. Property This paper present on understanding the human behavior with eye tracking studies related to consumer cognition in marketing product. The study of human behavior using eye tracking is a growing multidisciplinary field that links electronics, psychology and cognitive science to study the human behavior on problem solving and decision making. In this paper, we particularly investigate the human behavior in consumer cognition. We conducted experiments to track the human eyes by using the Tobii TX300 eye tracker. The eye-mind relationship can help to use eye motions activity measurements expressing to some degree about human behavior. The result shows that the visual attention of human is very much related to the cognition of the products. Universiti Teknikal Malaysia Melaka 2016 Article PeerReviewed Zamani, H. and Abas, A. and M. Amin, M. K. (2016) Eye tracking application on emotion analysis for marketing strategy. Journal of Telecommunication, Electronic and Computer Engineering, 8 (11). pp. 87-91. ISSN 2180-1843 https://www.scopus.com/inward/record.uri?eid=2-s2.0-85011382822&partnerID=40&md5=d235b79ab740ffae10f44732a01204e7
institution Universiti Teknologi Malaysia
building UTM Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Malaysia
content_source UTM Institutional Repository
url_provider http://eprints.utm.my/
topic HB615-715 Entrepreneurship. Risk and uncertainty. Property
spellingShingle HB615-715 Entrepreneurship. Risk and uncertainty. Property
Zamani, H.
Abas, A.
M. Amin, M. K.
Eye tracking application on emotion analysis for marketing strategy
description This paper present on understanding the human behavior with eye tracking studies related to consumer cognition in marketing product. The study of human behavior using eye tracking is a growing multidisciplinary field that links electronics, psychology and cognitive science to study the human behavior on problem solving and decision making. In this paper, we particularly investigate the human behavior in consumer cognition. We conducted experiments to track the human eyes by using the Tobii TX300 eye tracker. The eye-mind relationship can help to use eye motions activity measurements expressing to some degree about human behavior. The result shows that the visual attention of human is very much related to the cognition of the products.
format Article
author Zamani, H.
Abas, A.
M. Amin, M. K.
author_facet Zamani, H.
Abas, A.
M. Amin, M. K.
author_sort Zamani, H.
title Eye tracking application on emotion analysis for marketing strategy
title_short Eye tracking application on emotion analysis for marketing strategy
title_full Eye tracking application on emotion analysis for marketing strategy
title_fullStr Eye tracking application on emotion analysis for marketing strategy
title_full_unstemmed Eye tracking application on emotion analysis for marketing strategy
title_sort eye tracking application on emotion analysis for marketing strategy
publisher Universiti Teknikal Malaysia Melaka
publishDate 2016
url http://eprints.utm.my/id/eprint/71702/
https://www.scopus.com/inward/record.uri?eid=2-s2.0-85011382822&partnerID=40&md5=d235b79ab740ffae10f44732a01204e7
_version_ 1643656257331003392
score 13.154949