The moderating role of integrated persuasive communication messages towards pro-environmental behaviour
Behavioural change intervention is one of the most challenging aspects of social marketing. The high failure rate of environmental campaigns has encouraged social marketers, policymakers and academics to propose the best intervention approach to motivate pro-environmental behaviour. Using the contex...
Saved in:
Main Authors: | Masodl, Adaviah, Sulaiman, Zuraidah, Hashim, Noor Hazarina, Khalifah, Zainab |
---|---|
格式: | Article |
出版: |
Medwell Journals
2016
|
主題: | |
在線閱讀: | http://eprints.utm.my/id/eprint/71385/ https://www.scopus.com/inward/record.uri?eid=2-s2.0-85006042850&doi=10.3923%2fsscience.2016.4924.4931&partnerID=40&md5=da8f1f0507d97df1a7cc84420a900c1d |
標簽: |
添加標簽
沒有標簽, 成為第一個標記此記錄!
|
相似書籍
-
Communication of Disease Risk: Persuasive Appeal of Messages in Airport Banners
由: Ting, Su Hie, et al.
出版: (2017) -
Sustainable environmental manufacturing practice (SEMP) and firm performance: Moderating role of environmental regulation
由: Adebambo, Hameed O., et al.
出版: (2014) -
Service quality as moderator in the relationship between experience and value
由: Kwok, See Ying, et al.
出版: (2012) -
Influence of differentiation strategy on performance of hotels: the moderating role of environmental munificence
由: Gorondutse, Abdullahi Hassan, et al.
出版: (2017) -
Role Ambiguity And Role Performance
Effectiveness: Moderating The Effect Of
Feedback Seeking Behaviour
由: P. B. Srikanth, P. B. Srikanth, et al.
出版: (2013)