Tour guides performance in Malaysia : application of the importance performance analysis
As tourism becomes an important industry in Malaysia, there is an increasing need for tour guides, not only in terms of their numbers, but also the ability to deliver a quality service. This paper will discuss the findings of a study carried out to determine the service quality of tour guides in Mal...
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| Format: | Conference or Workshop Item |
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2007
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| Online Access: | http://eprints.utm.my/id/eprint/14575/ |
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