Revisit the relationship between perceived value and customer brand engagement in Facebook

• 主要な著者: Thoo, Ai Chin, Ho, Peng Han, Abdul Hamid, Abu Bakar, Huam, Hon Tat
• フォーマット: Conference or Workshop Item
• 出版事項: 2015
• 主題: HD28 Management. Industrial Management
• オンライン･アクセス: http://eprints.utm.my/id/eprint/60684/; https://www.researchgate.net/publication/277952497_Revisit_the_Relationship_between_Perceived_Value_and_Customer_Brand_Engagement_in_Facebook

In this fast forward digital age, Internet has fostered a huge number of companies to create their social media to promote their businesses online. Particularly, many companies are utilizing the brand page in Facebook to engage with their fans. CBE explains the specific level of consumers to engage...