Revisit the relationship between perceived value and customer brand engagement in Facebook

• المؤلفون الرئيسيون: Thoo, Ai Chin, Ho, Peng Han, Abdul Hamid, Abu Bakar, Huam, Hon Tat
• التنسيق: Conference or Workshop Item
• منشور في: 2015
• الموضوعات: HD28 Management. Industrial Management
• الوصول للمادة أونلاين: http://eprints.utm.my/id/eprint/60684/; https://www.researchgate.net/publication/277952497_Revisit_the_Relationship_between_Perceived_Value_and_Customer_Brand_Engagement_in_Facebook

In this fast forward digital age, Internet has fostered a huge number of companies to create their social media to promote their businesses online. Particularly, many companies are utilizing the brand page in Facebook to engage with their fans. CBE explains the specific level of consumers to engage...