Customer satisfaction level provided by Air Asia

• Main Authors: Sukati, Inda, Tan, Ban Khiang, Isnurhadi, Isnurhadi
• Format: Article
• Published: Canadian Center of Science and Education 2015
• Subjects: HF Commerce
• Online Access: http://eprints.utm.my/id/eprint/58197/; http://dx.doi.org/10.5539/ass.v11n13p16

The emerging of new budget airline such as Malindo Airway and Firefly has made the budget airline market competitive. In order to compete with other market, Air Asia needs to be excellence in some aspect in order to become the market leader. The purpose of this research is to find out the customer s...