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Assimilating entrepreneurial orientation and market orientation dimensions in the context of women-owned small and medium sized businesses

Contemporary research exemplifies that an investment in employing an entrepreneurial orientation (EO) and market orientation (MO) strategies will assist small and medium sized businesses owned by women (WSMBs) in gaining success not only in short-term but over the longer period of time as well. Desp...

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书目详细资料
Main Authors:	Mohd. Osman, Mohd. Hassan, Sheikh Ahmad, Fauziah, Rashid, Muhammad Amir, Hussain, Ghulam
格式:	Article
出版:	Academic Journals 2011
主题:	HD28 Management. Industrial Management
在线阅读:	http://eprints.utm.my/id/eprint/28886/ https://academicjournals.org/journal/AJBM/article-abstract/F51006624806
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