Faktor-faktor yang menghalang kepada keberkesanan pengurusan aduan di Hotel Johor Bahru

Complaint management plays a special role in the management of customer retention and customer relationship management (CRM). CRM becomes a necessity strategic for the hotel industry to attract, enhance customer satisfaction and loyalty, and increase the number of repatronage customers. The increase...

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Bibliographic Details
Main Author: Wong, Hie Na
Format: Thesis
Published: 2010
Subjects:
Online Access:http://eprints.utm.my/id/eprint/26741/
http://libraryopac.utm.my/client/en_AU/main/search/results?qu=Faktor-faktor+yang+menghalang+kepada+keberkesanan+pengurusan+aduan+di+Hotel+Johor+Bahru&te=
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