Children as consumers: consumption of carbonated drink at school

• Main Authors: Baharun, Rohaizat, Sulaiman, Abdul Rahman, Ungku Ahmad, Ungku Norulakmar
• Format: Book Section
• Language: English
• Published: Penerbit UTM Press 2009
• Subjects: H Social Sciences (General); Unspecified
• Online Access: http://eprints.utm.my/id/eprint/14778/1/RohaizatBaharun2009_ChildrenasConsumersConsumptionofCarbonatedDrink.pdf; http://eprints.utm.my/id/eprint/14778/

Interest in the relationship between children and the marketing system is a relatively new development especially in Malaysia. In Malaysia, the population for age group below 14 years old was about 8.2 million (Statistic Department: Malaysia, 2005). The powerful presence of this ag...