Children as consumers: consumption of carbonated drink at school

Interest in the relationship between children and the marketing system is a relatively new development especially in Malaysia. In Malaysia, the population for age group below 14 years old was about 8.2 million (Statistic Department: Malaysia, 2005). The powerful presence of this ag...

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Bibliographic Details
Main Authors: Baharun, Rohaizat, Sulaiman, Abdul Rahman, Ungku Ahmad, Ungku Norulakmar
Format: Book Section
Language:English
Published: Penerbit UTM Press 2009
Subjects:
Online Access:http://eprints.utm.my/id/eprint/14778/1/RohaizatBaharun2009_ChildrenasConsumersConsumptionofCarbonatedDrink.pdf
http://eprints.utm.my/id/eprint/14778/
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