Yemeni consumers’ perceptions and attitudes towards Asian made products
Purpose: The main purpose of the present study is to extend and consolidate knowledge about country-of-origin cue and its effects on product perception of consumers in less developed countries. Approach: This research on Yemeni consumers employed an experimental design to measure the effects of coun...
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| Main Authors: | , |
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| Format: | Article |
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Associated Management Consultants Private Limited
2010
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| Subjects: | |
| Online Access: | http://eprints.utm.my/id/eprint/37260/ http://indianjournalofmarketing.com/index.php/ijom/article/view/37223 |
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