Patients' perceptions on clinics service quality
In Malaysia, the demand for better quality in health service continues to rise in view of the growing population, changes in structure of population due to the increase in the number of the elderly, increase of consumer awareness with the shift of population distribution f...
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my.utm.147582017-08-13T01:44:43Z http://eprints.utm.my/id/eprint/14758/ Patients' perceptions on clinics service quality Shaleh, Mohammad Khairul Baharun, Rohaizat H Social Sciences (General) In Malaysia, the demand for better quality in health service continues to rise in view of the growing population, changes in structure of population due to the increase in the number of the elderly, increase of consumer awareness with the shift of population distribution from rural to urban areas and the rationalization of the industry in this country. These changes forced greater emphasis to improve the healthcare services provided in the country. There are currently 150 government hospitals and 3000 clinics in Malaysia. All the thirteen states in Malaysia have their own government hospitals and government clinics that serve every town and village in the country. The Ministry of Health (MOH) has also approved the licenses of 214 private hospitals and 70 private or NGO-sponsored hemodialysis centers. (UNCTAD 1992). Even though the healthcare industry in Malaysia is not as competitive as compared to other more advanced countries like the United States and Japan, it doesn’t mean that the quality of the healthcare services need not be evaluated. Since Malaysia has started to focus on the healthcare industry as an alternative support industry as their income other than manufacturing industry, therefore there is a need for an evaluation or assessment on the quality of the healthcare services provided in order to make it more competitive. There are numerous researches conducted in the service quality of retail services worldwide. Most of the studies are focusing on customer perceptions and the providers’ expectations on the service quality. However, the number of studies conducted in healthcare services especially in the clinic’s service is less significant. Earlier studies in Thailand showed that healthcare personnel mostly underestimate the patient’s perceptions on their service (Kochapakdee, 1998; and Summartwart, 1997). The finding based on all the five dimension in accordance to SERVQUAL instruments as proposed by Parasuraman et al.(1988), showed that assurance (knowledge and courtesy of service provider and ability to inspire trust and confidence to patients) was the major contributor to the service quality for healthcare service. The main objective of the research is to determine the perceptions on the service quality of the clinics that served for HCJ (Not real name) based on the patients’ view. The study was also intended to focus on the secondary objectives that are to determine: (a) the differences between all the five dimensions of SERVQUAL to the service quality of the clinics; (b) the rank of all the five dimensions based on their importance based on the customers’ (patients) view; and (c) the validity and reliability of the modified SERVQUAL instruments in determining patient perceptions of the clinics service quality for HCJ employees. Penerbit UTM Press 2009 Book Section PeerReviewed application/pdf en http://eprints.utm.my/id/eprint/14758/1/RohaizatBaharun2009_Patients%27PerceptionsonClinicsServiceQuality.pdf Shaleh, Mohammad Khairul and Baharun, Rohaizat (2009) Patients' perceptions on clinics service quality. In: Contemporary Issues in Marketing. Penerbit UTM Press, Skudai, Johor, pp. 151-166. ISBN 978-983-52-0717-4 |
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H Social Sciences (General) Shaleh, Mohammad Khairul Baharun, Rohaizat Patients' perceptions on clinics service quality |
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In Malaysia, the demand for better quality in health service continues
to rise in view of the growing population, changes in structure of
population due to the increase in the number of the elderly, increase
of consumer awareness with the shift of population distribution
from rural to urban areas and the rationalization of the industry in
this country. These changes forced greater emphasis to improve the
healthcare services provided in the country.
There are currently 150 government hospitals and 3000
clinics in Malaysia. All the thirteen states in Malaysia have their
own government hospitals and government clinics that serve every
town and village in the country. The Ministry of Health (MOH) has
also approved the licenses of 214 private hospitals and 70 private or
NGO-sponsored hemodialysis centers. (UNCTAD 1992).
Even though the healthcare industry in Malaysia is not as
competitive as compared to other more advanced countries like
the United States and Japan, it doesn’t mean that the quality of the
healthcare services need not be evaluated. Since Malaysia has started
to focus on the healthcare industry as an alternative support industry
as their income other than manufacturing industry, therefore there is a
need for an evaluation or assessment on the quality of the healthcare
services provided in order to make it more competitive.
There are numerous researches conducted in the service
quality of retail services worldwide. Most of the studies are focusing on customer perceptions and the providers’ expectations
on the service quality. However, the number of studies conducted in
healthcare services especially in the clinic’s service is less significant.
Earlier studies in Thailand showed that healthcare personnel mostly
underestimate the patient’s perceptions on their service (Kochapakdee,
1998; and Summartwart, 1997). The finding based on all the five
dimension in accordance to SERVQUAL instruments as proposed
by Parasuraman et al.(1988), showed that assurance (knowledge and
courtesy of service provider and ability to inspire trust and confidence
to patients) was the major contributor to the service quality for
healthcare service.
The main objective of the research is to determine the
perceptions on the service quality of the clinics that served for HCJ
(Not real name) based on the patients’ view. The study was also
intended to focus on the secondary objectives that are to determine:
(a) the differences between all the five dimensions of SERVQUAL to
the service quality of the clinics; (b) the rank of all the five dimensions
based on their importance based on the customers’ (patients) view;
and (c) the validity and reliability of the modified SERVQUAL
instruments in determining patient perceptions of the clinics service
quality for HCJ employees. |
format |
Book Section |
author |
Shaleh, Mohammad Khairul Baharun, Rohaizat |
author_facet |
Shaleh, Mohammad Khairul Baharun, Rohaizat |
author_sort |
Shaleh, Mohammad Khairul |
title |
Patients' perceptions on clinics service quality |
title_short |
Patients' perceptions on clinics service quality |
title_full |
Patients' perceptions on clinics service quality |
title_fullStr |
Patients' perceptions on clinics service quality |
title_full_unstemmed |
Patients' perceptions on clinics service quality |
title_sort |
patients' perceptions on clinics service quality |
publisher |
Penerbit UTM Press |
publishDate |
2009 |
url |
http://eprints.utm.my/id/eprint/14758/1/RohaizatBaharun2009_Patients%27PerceptionsonClinicsServiceQuality.pdf http://eprints.utm.my/id/eprint/14758/ |
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