Multimodal discourse analysis of tourism publicity video based on computer technology

Tourism promotion videos in order to identify and describe the visual, oral and audio-visual technologies are used by tourism promotion agencies. The researchers chose this topic as a case study because it is related to issues that are important to scholars and practitioners in the field of tourism...

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Bibliographic Details
Main Authors: Jiao, Yanwei, Hassan, Hanita, Aziz, Zeeshan
Format: Conference or Workshop Item
Published: 2023
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Online Access:http://eprints.utm.my/108324/
http://dx.doi.org/10.1007/978-981-19-9376-3_78
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