Multimodal discourse analysis of tourism publicity video based on computer technology

• Main Authors: Jiao, Yanwei, Hassan, Hanita, Aziz, Zeeshan
• Format: Conference or Workshop Item
• Published: 2023
• Subjects: G154.9-155.8 Travel and state. Tourism; T Technology (General)
• Online Access: http://eprints.utm.my/108324/; http://dx.doi.org/10.1007/978-981-19-9376-3_78

Tourism promotion videos in order to identify and describe the visual, oral and audio-visual technologies are used by tourism promotion agencies. The researchers chose this topic as a case study because it is related to issues that are important to scholars and practitioners in the field of tourism...