Multimodal discourse analysis of tourism publicity video based on computer technology

• Main Authors: Jiao, Yanwei, Hassan, Hanita, Aziz, Zeeshan
• Format: Conference or Workshop Item
• Published: 2023
• Subjects: G154.9-155.8 Travel and state. Tourism; T Technology (General)
• Online Access: http://eprints.utm.my/108324/; http://dx.doi.org/10.1007/978-981-19-9376-3_78

Tourism promotion videos in order to identify and describe the visual, oral and audio-visual technologies are used by tourism promotion agencies. The researchers chose this topic as a case study because it is related to issues that are important to scholars and practitioners in the field of tourism management. Tourism is one of the most popular forms of leisure activities all over the world. It involves many activities, such as travel, accommodation, sightseeing and entertainment. This form of leisure activities can be viewed from different perspectives such as economy and society.