The salient role of media richness, host-guest relationship, and guest satisfaction in fostering airbnb guests’ repurchase intention
This study aims to assess the direct and indirect effects of media richness and the host-guest relationship on guests’ Airbnb repurchase intention. It also examines the mediating role of guest satisfaction and the moderating role of the sharing economy ethos. Data was collected via an online survey...
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California State University, Long Beach
2022
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Online Access: | http://eprints.utm.my/103098/1/FarzanaQuoquab2022_THESalientRoleofMediaRichness.pdf http://eprints.utm.my/103098/ http://www.jecr.org/node/656 |
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my.utm.1030982023-10-12T09:28:55Z http://eprints.utm.my/103098/ The salient role of media richness, host-guest relationship, and guest satisfaction in fostering airbnb guests’ repurchase intention Quoquab, Farzana Mohammad, Jihad HB615-715 Entrepreneurship. Risk and uncertainty. Property This study aims to assess the direct and indirect effects of media richness and the host-guest relationship on guests’ Airbnb repurchase intention. It also examines the mediating role of guest satisfaction and the moderating role of the sharing economy ethos. Data was collected via an online survey among consumers who had already experienced using Airbnb accommodation service. It yielded 261 complete and usable questionnaires. Structural Equation Modeling – Partial Least Square (PLS-SEM) approach has been used to analyse the data. The result of this study supported all hypothesised direct and indirect relationships. However, the moderating effect of the sharing economy ethos was not supported. California State University, Long Beach 2022 Article PeerReviewed application/pdf en http://eprints.utm.my/103098/1/FarzanaQuoquab2022_THESalientRoleofMediaRichness.pdf Quoquab, Farzana and Mohammad, Jihad (2022) The salient role of media richness, host-guest relationship, and guest satisfaction in fostering airbnb guests’ repurchase intention. Journal of Electronic Commerce Research, 23 (2). pp. 59-76. ISSN 1938-9027 http://www.jecr.org/node/656 |
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HB615-715 Entrepreneurship. Risk and uncertainty. Property Quoquab, Farzana Mohammad, Jihad The salient role of media richness, host-guest relationship, and guest satisfaction in fostering airbnb guests’ repurchase intention |
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This study aims to assess the direct and indirect effects of media richness and the host-guest relationship on guests’ Airbnb repurchase intention. It also examines the mediating role of guest satisfaction and the moderating role of the sharing economy ethos. Data was collected via an online survey among consumers who had already experienced using Airbnb accommodation service. It yielded 261 complete and usable questionnaires. Structural Equation Modeling – Partial Least Square (PLS-SEM) approach has been used to analyse the data. The result of this study supported all hypothesised direct and indirect relationships. However, the moderating effect of the sharing economy ethos was not supported. |
format |
Article |
author |
Quoquab, Farzana Mohammad, Jihad |
author_facet |
Quoquab, Farzana Mohammad, Jihad |
author_sort |
Quoquab, Farzana |
title |
The salient role of media richness, host-guest relationship, and guest satisfaction in fostering airbnb guests’ repurchase intention |
title_short |
The salient role of media richness, host-guest relationship, and guest satisfaction in fostering airbnb guests’ repurchase intention |
title_full |
The salient role of media richness, host-guest relationship, and guest satisfaction in fostering airbnb guests’ repurchase intention |
title_fullStr |
The salient role of media richness, host-guest relationship, and guest satisfaction in fostering airbnb guests’ repurchase intention |
title_full_unstemmed |
The salient role of media richness, host-guest relationship, and guest satisfaction in fostering airbnb guests’ repurchase intention |
title_sort |
salient role of media richness, host-guest relationship, and guest satisfaction in fostering airbnb guests’ repurchase intention |
publisher |
California State University, Long Beach |
publishDate |
2022 |
url |
http://eprints.utm.my/103098/1/FarzanaQuoquab2022_THESalientRoleofMediaRichness.pdf http://eprints.utm.my/103098/ http://www.jecr.org/node/656 |
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