The salient role of media richness, host-guest relationship, and guest satisfaction in fostering airbnb guests’ repurchase intention
This study aims to assess the direct and indirect effects of media richness and the host-guest relationship on guests’ Airbnb repurchase intention. It also examines the mediating role of guest satisfaction and the moderating role of the sharing economy ethos. Data was collected via an online survey...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
California State University, Long Beach
2022
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| Subjects: | |
| Online Access: | http://eprints.utm.my/103098/1/FarzanaQuoquab2022_THESalientRoleofMediaRichness.pdf http://eprints.utm.my/103098/ http://www.jecr.org/node/656 |
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