Increasing destination loyalty of international students towards Malaysian higher educational institutions
Educational tourism has gained popularity worldwide due to the emergence of the knowledge economy that has increased the global demand for tertiary education. Therefore, the trend has inspired this study to examine the factors affecting international students’ destination loyalty to revisit and reco...
Saved in:
Main Authors: | Thoo, Ai Chin, Lim, Matthew Boon Pin, Huam, Hon Tat, Sulaiman, Zuraidah |
---|---|
Format: | Article |
Language: | English |
Published: |
Institute of Advanced Engineering and Science
2022
|
Subjects: | |
Online Access: | http://eprints.utm.my/id/eprint/101189/1/ThooAiChin2022_IncreasingDestinationLoyaltyofInternationalStudents.pdf http://eprints.utm.my/id/eprint/101189/ http://dx.doi.org/10.11591/ijere.v11i1.21619 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Increasing destination loyalty of international students towards Malaysian higher educational institutions
by: Ai, Chin Thoo, et al.
Published: (2022) -
Marketing mix to increase purchase intention of plumbing and maintenance services
by: Thoo, Ai Chin, et al.
Published: (2022) -
The implementation of social media marketing strategies to increase brand awareness and engagement behaviour of a private college
by: Hairuddin, K. N., et al.
Published: (2021) -
Impact of emotional solidarity, place attachment and affective destination image on conative destination image in Pakistan
by: Ullah, Ikram, et al.
Published: (2022) -
Are managerial competencies a blessing to the performance of innovative SMEs in Malaysia?
by: Lee, Thean Chye, et al.
Published: (2010)