Impact of perception of local community and destination image on intention to visit destination; moderating role of local community attitude

• Main Authors: Ullah, Ikram, Singh, Harcharanjit, Abu Mansor, Nur Naha
• Format: Article
• Language: English
• Published: Human Resource Management Academic Research Society 2022
• Subjects: HB615-715 Entrepreneurship. Risk and uncertainty. Property
• Online Access: http://eprints.utm.my/id/eprint/100668/1/IkramUllah2022_ImpactofPerceptionofLocalCommunity.pdf; http://eprints.utm.my/id/eprint/100668/; http://dx.doi.org/10.6007/IJARBSS/v12-i5/13885

The purpose of this conceptual paper is to review the impact of perception of the local community and destination image, on the Intention to visit the destination, also the moderating role of local community attitude between the emotional perception of the local community and destination image on th...